2+ Yrs Experience
5.0 Rating
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Available for Freelance & New Projects

Hello, I’m Roaa Waleed

I create as a

Passionate visual creator blending refined graphic aesthetics with high-retention video editing. With two years of hands-on experience in logo design, promotional campaigns, and educational visual storytelling, I transform brand ideas into compelling, high-converting digital experiences.

Design Craft & Visual Philosophy

A blend of structured artistic vision and rhythmic motion storytelling.

With two years dedicated to visual identity development and dynamic video post-production, I specialize in shaping memorable brand personalities and high-retention social content. My workflow bridges conceptual logo systems with rhythmically synchronized video edits that capture attention and drive engagement. Dedicated to precision, typography balance, and modern pacing, I partner with creators and businesses to transform their vision into impactful visual stories.

2+
Years Experience
60+
Projects Completed
100%
Client Dedication
Roaa Waleed Workspace

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Two Years of Creative Experience

Dedicated work in logo design, promotional campaigns, and video editing.

Logo Design & Brand Identity Specialist

2 Years Experience

Developed vector brand marks, typography guidelines, and educational visual kits. Crafted distinct visual identities for educational institutions, product launches, community awareness initiatives, and digital businesses.

Logo Design Educational Branding Brand Guidelines Awareness Campaigns Vector Graphics

Video Editor & Creative Motion Designer

2 Years Experience

Produced high-engagement video content for product promotion, educational explainers, social media reels (TikTok/Instagram), and awareness videos. Specialized in sound synchronization, color correction, and dynamic graphic overlays.

Product Promo Videos Social Media Reels Sound Sync Color Grading Dynamic Subtitles

Digital Illustration & Social Media Creatives

2 Years Experience

Designed cohesive social media grids, advertising carousels, and custom digital illustrations tailored to boost audience retention and communicate key educational messages effectively.

Social Media Posts Digital Illustration Ad Creatives Carousel Design

Six Key Design & Editing Skills

Carefully honed technical and creative abilities across the visual design spectrum.

Logo Design & Branding

Crafting memorable logos, custom visual emblems, typography hierarchy, and complete brand identity guidelines.

Video Editing & Motion

High-retention video cutting, seamless transitions, rhythm-matched B-roll, and engaging social reels.

Digital Illustration

Custom vector graphics, concept artwork, character elements, and storytelling spot illustrations.

Social Media Creatives

Attention-grabbing promotional posts, story templates, carousel spreads, and marketing ad banners.

Color Grading & Tone

Cinematic color grading, lighting enhancement, white balance matching, and atmospheric mood creation.

Sound Design & Sync

Audio cleanup, sound effects layering (SFX), beat synchronization, and voiceover equalization.

Selected Projects

A showcase of brand identity systems and promotional motion edits.

Project 1
BRANDING & LOGO DESIGN

Mehab Makeup & Accessories

A sophisticated beauty identity featuring a refined monogram, elegant typography, and a rich burgundy and gold palette designed to express luxury and femininity.

Project 2 Image Slot Project 2 -->
POSTER DESIGN & VISUAL ART

Steve Jobs Tribute Poster

A bold editorial poster celebrating Steve Jobs through dramatic composition, geometric shapes, monochromatic tones, and striking typography inspired by his innovative legacy

Project 3
Social Media Awareness & ADVERTISING

Iced Coffee Social Campaign

A vibrant promotional advertisement designed to capture attention through rich coffee imagery, dynamic typography, glowing effects, and a refreshing summer-inspired visual style

Project 4 Image Slot Project 2
SOCIAL MEDIA AD DESIGN

SKINSIDE Skincare Campaign

A modern skincare campaign designed to showcase the product through a clean, vibrant visual direction. The composition combines bold blue tones, soft lighting, product-focused imagery, and elegant Arabic typography to create a fresh and premium beauty aesthetic.

Project 5
SOCIAL MEDIA Ad DESIGN

Burger Promotional Campaign

A bold and appetizing food advertisement featuring strong typography, warm tones, and a dynamic product-focused composition designed to capture attention and highlight the offer.

Project 6
SOCIAL MEDIA Ad DESIGN

Strawberry Ice Cream Campaign

A vibrant food advertisement combining bold typography, rich strawberry tones, and dynamic product composition to create a fresh and appetizing visual experience.

Project 6
PRODUCT ADVERTISEMENT

Luce Vitamin C Serum Campaign

A fresh and premium skincare advertisement built around a monochromatic green aesthetic, combining product-focused visuals, lifestyle photography, and clean promotional elements.

Specialized Creative Services

Tailored creative execution using industry-standard production software.

Creative Strategy

Graphic Design

Complete visual design solutions including brand logos, print media, social assets, promotional banners, and marketing layout systems.

Short-Form Reels

CapCut

Snappy mobile-first video edits, viral pacing, trendy visual transitions, animated captions, and sound-effect syncing for TikTok and Instagram Reels.

Image Manipulation

Photoshop

Advanced photo compositing, portrait retouching, high-contrast YouTube thumbnails, lighting adjustments, and visual effects.

Vector Mastery

Illustrator

Scalable vector logos, custom character illustration, icon libraries, typography design, and print-ready branding assets.

Rapid Prototyping

Canva

Accessible, client-ready brand templates, social media content batches, pitch deck layouts, and instant brand assets for non-designers.

Cinema Post-Production

Premiere Pro

Comprehensive long-form video editing, multi-camera synchronization, professional color grading with Lumetri, and immersive sound design.

What People Say About My Work

Honest reviews from clients on logo design, illustration, and video editing projects.

★★★★★
“Roaa designed the entire logo suite for our online academy. Her attention to typography and clean vector design gave our brand an instant professional leap. Delivered ahead of schedule!”
SM

Sarah Mansour

Founder, EduGrow Academy
★★★★★
“The promotional reels Roaa edited for our product launch achieved over 150K views on Instagram. The pacing, sound sync, and animated text overlays were absolutely world-class.”
TK

Tarek Khaled

Marketing Director, NovaTech
★★★★★
“Collaborating with Roaa was seamless. She translated our vague concept into a vivid social media awareness campaign with custom illustrations that our audience deeply resonated with.”
LH

Lina Hamed

Content Lead, Wellness Hub
★★★★★
“Roaa has an innate sense of rhythm in video editing. She made our educational YouTube videos ten times more engaging by cutting dead air and adding subtle motion accents.”
OF

Omar Fathy

Digital Content Creator
★★★★★
“Her mastery of Illustrator and Photoshop is evident in every detail. She developed a complete set of branded Canva templates that our marketing team now uses daily with zero hassle.”
AS

Amira Said

Brand Manager, Artisan Studio
★★★★★
“Fast turnarounds and extraordinary color grading. Roaa gave our product commercial video that high-end cinematic pop that impressed our investors immediately.”
YN

Youssef Nour

E-Commerce Brand Founder
★★★★★
“Working with Roaa on our awareness campaign was one of the smoothest creative experiences we’ve had. Attentive communication, sharp aesthetic taste, and 100% reliable.”
NE

Nour El-Din

Non-Profit Program Coordinator

Get In Touch

Reach out directly on WhatsApp for inquiries, project quotes, or collaborations.

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Email Contact

roaa.waleed.designs@gmail.com

Response Time

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